Cookie Policy

Last Updated: January 15, 2025

We believe in being upfront about how we collect and use data on energysmartintelligence.com. This policy explains what tracking technologies we use and why. Basically, cookies help us understand how people move through our site and what content actually helps them learn valuation techniques.

You'll find specific information below about the types of data collection we employ, how long we keep that information, and ways you can control what gets tracked. We're based in Taiwan but serve financial analysts worldwide, so we've made sure our practices align with international standards.

What Are Cookies Anyway?

Cookies are small text files that get stored on your device when you visit our site. Think of them like digital sticky notes that remember your preferences or track your journey through our educational content.

Some cookies disappear when you close your browser (session cookies), while others stick around for months or even years (persistent cookies). We use both types depending on what we're trying to accomplish.

Not all tracking happens through cookies though. We also use web beacons (tiny invisible images), local storage, and similar technologies to collect usage data.

Types of Tracking We Use

Essential Cookies

These keep the site functioning properly. They remember if you're logged into your learning dashboard, maintain your session while you navigate between lessons, and store basic security tokens. Without these, you'd have to log in again every time you clicked a new page.

Functional Cookies

These remember your choices and preferences. If you've adjusted font size for easier reading or selected a specific learning path focus, functional cookies save those settings so you don't have to reconfigure everything each visit.

Analytics Cookies

We use these to understand which lessons resonate most with analysts and where people get stuck. They tell us things like how long someone spent on a DCF modeling tutorial or which valuation frameworks get bookmarked most often.

Marketing Cookies

These track your visits across different websites to build a profile of your interests. They help us show relevant content and measure whether our outreach actually brings in people who benefit from our programs. Sometimes they're set by third-party advertising partners.

Specific Cookies on Our Site

First-Party Cookies (Set by Us)

  • esi_session - Keeps you logged in as you navigate through lessons (expires after 2 hours of inactivity)
  • user_preferences - Stores your interface settings and learning path selections (expires after 1 year)
  • progress_tracker - Remembers which modules you've completed (expires after 6 months)
  • consent_status - Records your cookie preference choice (expires after 12 months)

Third-Party Cookies

  • Google Analytics - Tracks site usage patterns and helps us understand user behavior across our educational content
  • YouTube - Embedded video tutorials may set cookies if you play them directly on our site
  • LinkedIn Insights - Helps us measure campaign effectiveness when reaching out to finance professionals

Manage Your Cookie Preferences

Current Status

Cookies Accepted

About Essential Cookies

We can't disable essential cookies because they're necessary for basic site functionality. These include session management, security features, and load balancing across our servers.

If you block essential cookies through your browser settings, some features won't work correctly and you may not be able to access your learning dashboard or track your progress through our valuation courses.

How Long We Keep Cookie Data

Different cookies have different lifespans depending on their purpose:

  • Session cookies expire immediately when you close your browser
  • Preference cookies typically last between 6-12 months
  • Analytics cookies may persist for up to 24 months to track long-term usage trends
  • Marketing cookies usually expire after 90 days, though some may last up to a year

Even if a cookie is set to last a year, you can delete it anytime through your browser settings or by using the rejection button above.

Browser-Level Cookie Controls

Every major browser lets you block or delete cookies. Here's where to find those settings:

  • Chrome: Settings → Privacy and security → Cookies and other site data
  • Firefox: Settings → Privacy & Security → Cookies and Site Data
  • Safari: Preferences → Privacy → Manage Website Data
  • Edge: Settings → Cookies and site permissions → Manage and delete cookies
  • Brave: Settings → Shields → Cookies and other site data

Keep in mind that blocking all cookies will affect functionality across many websites, not just ours. Some sites won't work properly without basic cookie support.

Updates to This Policy

We update this policy occasionally as we add new features or adjust our tracking methods. The date at the top shows when we last made changes.

Major updates will be announced through email to registered users. If you're just browsing without an account, check back here periodically or note the updated date when you visit.

Questions About Our Cookie Usage?

If something here isn't clear or you want more details about specific tracking technologies, reach out to us.

Email: [email protected]

Phone: +886926751086

Address: No. 65, Section 3, Jianguo Rd, Fengshan District, Kaohsiung City, Taiwan 830